Force For Good: The Catholic Guide to Business Integrity

  • 06:00 PM

Written by the Assistant Dean of the School of Business and Economics at the Catholic University of America, this fast-paced, thought-provoking book argues that the creation of integrity-infused organizations is the key to long-term success, personally and in the marketplace. Through sound explanations, detailed examples, and personal stories, it shows business leaders how to infuse integrity and bring success into their organizations by implementing the four core principles of Catholic Social Doctrine.

Book signing to follow event.

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About the Author:

Dr. Brian Engelland, professor of marketing, joined the faculty at the Catholic University of America in 2010 and brings considerable academic and professional experience to the School of Business and Economics.

Engelland’s research focuses on issues in marketing management, measurement, and education. He has authored over seventy refereed publications and four books, won multiple teaching awards and been named as a fellow of the Marketing Management Association. His work has appeared in such journals as the Journal of the Academy of Marketing ScienceMarketing Management Journal, Journal of Marketing Theory and PracticeJournal of Marketing EducationMarketing Education Review and the Journal of Business Research.

Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations. Afterward, he formed a marketing consulting agency and helped clients in England, Switzerland and the United States introduce successful new products.
Engelland holds a bachelor’s degree from Purdue University, an MBA from the University of Cincinnati, and a doctorate from Southern Illinois University.  Before joining the faculty here, he served as marketing department head at Mississippi State University.  He and his wife Barbara are enthusiastic supporters of Catholic education.  All three of his children earned degrees from Catholic high schools and colleges. Their son is a CUA graduate and now professor of philosophy at a Catholic seminary, one daughter is a Catholic grade school teacher, and another daughter is a Carmelite cloistered nun. Engelland is a Fourth Degree Knight of Columbus, and a Knight Commander in the Equestrian Order of The Holy Sepulchre of Jerusalem.

Reviews:

This authentic approach to business should resonate with those entering the workforce, and do wonders for the business world. –Gellert Dornay, President and CEO, Axia Home Loans

This work has the potential to inspire heroic business ventures and behavior, allowing its practitioners to make real and lasting contributions to human society. –Fr. Patrick Dolan, Brigadier General (retired), US Army National Guard

Engelland outlines how to infuse integrity into every part of the business. His advice is practical, concise, and right on target. –Charlie Reese, Director of Mergers and Acquisitions, IBM (retired)