Written by the Assistant Dean of the School of Business and Economics at the Catholic University of America, this fast-paced, thought-provoking book argues that the creation of integrity-infused organizations is the key to long-term success, personally and in the marketplace. Through sound explanations, detailed examples, and personal stories, it shows business leaders how to infuse integrity and bring success into their organizations by implementing the four core principles of Catholic Social Doctrine.
Book signing to follow event.
About the Author:
Dr. Brian Engelland, professor of marketing, joined the faculty at the Catholic University of America in 2010 and brings considerable academic and professional experience to the School of Business and Economics.
Engelland’s research focuses on issues in marketing management, measurement, and education. He has authored over seventy refereed publications and four books, won multiple teaching awards and been named as a fellow of the Marketing Management Association. His work has appeared in such journals as the Journal of the Academy of Marketing Science, Marketing Management Journal, Journal of Marketing Theory and Practice, Journal of Marketing Education, Marketing Education Review and the Journal of Business Research.
This authentic approach to business should resonate with those entering the workforce, and do wonders for the business world. –Gellert Dornay, President and CEO, Axia Home Loans
This work has the potential to inspire heroic business ventures and behavior, allowing its practitioners to make real and lasting contributions to human society. –Fr. Patrick Dolan, Brigadier General (retired), US Army National Guard
Engelland outlines how to infuse integrity into every part of the business. His advice is practical, concise, and right on target. –Charlie Reese, Director of Mergers and Acquisitions, IBM (retired)